Avidan Grossman
Style Commerce Editor
Avidan Grossman is GQ’s Senior Commerce Editor, covering menswear, beauty, and grooming. Prior to that, he was the Style eCommerce Editor at Esquire. He’s been reading GQ since he was a gangly middle-schooler, and widely faults the publication for turning him into the massive nerd he is today. You can watch him on the GQ Recommends YouTube show refusing to make eye contact with the camera, or catch him skulking through the GQ offices thinking about pants. He holds a B.S. from Cornell University in Fiber Science and Apparel Design. (A B.S. by name and a B.S. by nature, as he’ll be the first to tell you.) Avidan lives in NYC, and you can email him at avidan_grossman@condenast.com.
When This Waxed Jacket Hits 50% Off, Barbour Starts Panicking
Flint and Tinder's absolute unit of a coat just axed its way through the sale section—and your Bedale is spooked.
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100 Deeply Stylish Ways to Stunt on Your Coworkers This Year
Welcome to the first-ever GQ Office Style shop, an assortment of no-brainer menswear upgrades handpicked by the Recommends squad.
15 Last-Chance Watch Deals Resolutely Ticking On
From cheap-and-cheery quartz divers to buzzy Swiss stunners, there's a GQ-approved discount here for every wrist.
75 Timeless, GQ-Approved Wardrobe Staples Every Guy Should Own
Allow us to introduce this year's All-Stars class.
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This Business Casual Cheat Code Is the Unofficial GQ Uniform
Welcome back to Style Narc, where we blow up the spot of GQ staffers' latest style obsessions.
Amazon Put Jeremy Allen White’s Entire Closet on Sale
Between the Levi's jeans and the Lacoste polos, someone in the Bezos camp owes the actor an apology.
Where to Buy the MoonSwatch Online—and How It Got There
It's easier than ever to find Omega's landmark collaboration with Swatch in stores. But if you'd rather save yourself the headache, start here.
Banana Republic Just Dropped Your '90s Heartthrob Starter Pack
Luscious suede jackets, louche pleated trousers, and plenty more gear to keep you warm during those nighttime premieres.
The Tank Top You're Looking for Is $2 a Pop Right Now
Save a bundle on a red-hot six-pack of these, drop a bundle on an ice-cold six-pack to share with someone else.
The Glen Powell Jeans Trick You Should Copy Immediately
The Twisters phenom always looks damn good in his dungarees—and this advanced style move will help you follow suit.
David Beckham's Signature Cologne Is $20 Right Now
For the next 12-ish hours, the British footballer's excellent fragrance line is a staggering half off.
The Best Linen Suits Keep Cool While You Bust a Move
Stressing the next round of spring nuptials? Anxious about that work presentation? If you've got any sort of sweat-inducing event this season, your flyest panacea is right here.
Best Stuff
The Best Tuxedo Is One You'll Wear on Any Old Weekday
Buy a killer tux and you'll start looking for excuses to break it out.
Our Favorite Products from The Rock's New Skin Care Brand, Which Bottles Handsomeness for $10 a Pop
We smelled, sprayed, and slathered what Dwayne Johnson's been cooking, and his just-launched Papatui line is the real deal.
The 30 Best Vintage Menswear Stores in America
GQ’s guide to the local warehouses, hole-in-the-wall boutiques, and appointment-only showrooms worth criss-crossing the country to visit.
What Is ‘Eclectic Grandpa’ Style, and Why Should You Care?
There’s never been a better time to dress like a well-heeled septuagenarian.
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The Best Sneakers of 2023
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In 2023, Men Started Dressing Up Again
This was the year menswear's wild-style era gave way to a new strain of swaggering, romantic elegance.
Abercrombie’s $50 Knit Polos Have No Business Being This Good
The rejuvenated mall brand just dropped a grip of perfect fall shirts.
The 2023 GQ Grooming Awards
Clear your bathroom counter: We tested hundreds of new grooming goods—buzzy fragrances, cutting-edge shavers, A-list-approved hair creams—to help you waltz into your handsomest era yet.
Remaking J.Crew: Creative Director Brendon Babenzien on Year Two of the Brand's Reboot
The veteran designer on his radical new menswear, the power of optimism, and why he doesn't want everyone to wear his Giant-fit chinos.
The Fall Fashion Trends GQ Staffers Are Shopping Right Now
11 galaxy-brain style moves to make this season, including jazzier ties, boxier jackets, and bigger, brasher belts.
Why Is Everyone in Fashion Obsessed with This Ginormous Rolling Bag?
Hulken's glossy totes are great for grocery store runs—and even better at storing your stuff during fashion week.
ERL Just Made the Vintage Levi’s of Your Dreams
Designer Eli Russell Linnetz tells GQ about dressing Bad Bunny for Coachella, the secret to wearing jeans like a skater, and his epic new Levi's collab.